Update your Youtube page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Youtube at least once a day. If your subscribers are not likely to check Youtube very often, share a weekly update to avoid flooding them with too many updates.
Make sure that you pay close attention to the amount of information you post on Youtube. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Think of Youtube as a dialogue. A lot of people when they begin Youtube marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Youtube is a social medium. You need to be social.
While you want to advertise your products, this should not be the only content that is present on your Youtube page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Select your updates carefully. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Take advantage of Youtube Insights to learn which of your updates is the most successful, and provide more content that is similar.
Connect your Twitter account to your Youtube page. This will help you streamline your posts to both Youtube accounts. When you post on Twitter, your post is also posted simultaneously on your Youtube page as well. This saves you the time and effort of signing onto both sites to make one post.
Take advantage of any features Youtube allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Post content regularly. Businesses that do not update Youtube at all are sometimes assumed to be shrinking or out of business. Businesses benefits of monetizing youtube videos that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people's minds without being there every single day.
Youtube is not only for socializing with those who are close to you. You can also use Youtube to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.